Chances are, if you don’t have a website, that you thought throwing up a Facebook page would be the only thing you needed to do to start getting your music out there.
If you read yesterday’s post you already know that’s wrong. Relying on Facebook and other social networking services can be a great way to build your following, but you ultimately want total control over your musical message. That’s why your website is the most important thing for your presence online.
However, you shouldn’t ignore all the other awesome social networking sites that are available to musicians, and there’s one in particular that I highly recommend above all others as your social media hub.
Reverbnation (as of this writing) is still the greatest social network for musicians.
Because it incorporates everything you need to set up a profile that showcases your musical image.
- Your Music
- Your Shows
- Your Photos
- Your Fans and Email Outreach
In addition, it also connects with other social networking sites, making it a great hub for your activities.
You can cross post all your activities from one location, making your marketing much more efficient and consistent across all your platforms.
But that’s not the biggest reason I like Reverbnation. The biggest reason I like Reverbnation is because it makes setting up your website so much easier.
Using the widgets you get from Reverbnation on your own website makes it easy to showcase both your music and gig schedule in multiple places while only managing it in one place.
You can even collect emails using their Fanreach widget.
And once you place the widgets on your website you only need to make changes in one location for it to become visible across the board.
Efficiency is the name of the game here and having to do things ONLY ONCE is the key.
Setting Up Your Reverbnation
The best part about having your website up already is that you can use all the content you already created to set up your Reverbnation.
- Use the same information in your bio that you used in your about page.
- Use the same picture as your profile picture to keep a consistent image.
And if you use the music and gig widgets from Reverbnation you’ll automagically have the same information on both sites.
How to use Reverbnation to Create Relationships Bands and Booking Agents
There is a term in Economics (excuse my nerdiness, my Economics degree sometimes gets in the way…) called the Network Effect.
According to Wikipedia:
“In economics and business, a network effect (also called network externality or demand-side economies of scale) is the effect that one user of a good or service has on the value of that product to other people.”
I know, it’s gibberish. Let me explain it to you by explaining the value you get from being on Reverbnation (and any social network in particular but Reverbnation is most applicable to your music marketing).
Basically, Reverbnation is valuable to you because everybody is on Reverbnation.
That’s what the network effect means. The more people in a particular place, the more value you can get out of it. Think of it like a really good party. A party with three people is pretty lame. A party with 100 people can really turn into something fun.
Or incredibly crazy, depending on how you look at it
Without me babbling on for too long it simply means that because everyone is on Reverbnation you have a great opportunity to create relationships.
- Look for similar bands in your area to follow to possibly set up a gig with later
- Look up local concerts to see what venues book music so you can contact them for gigs
- Look in the Opportunities sections for ways you can promote your music
Don’t worry if things don’t change overnight. Remember that your music success is a long run game and you’re just getting started. The goal is set up your online foundation for reaching out and promoting yourself.
Working from a solid foundation of a bare-bones website with all the necessary information and a strong social media hub is the most efficient way to go.
In tomorrow’s email we’ll talk a little bit more about social media and how you should approach it without feeling immediately overwhelmed with choices.