Hey there fellow Musicpreneur!
You like that? Musicpreneur?
It’s the combination of musician and entrepreneur, something any musician in this age should become.
Being a musician is only a small part of the skill-set you need to have if you want to reach more people and promote your music.
Through my research I’ve found out that you’re all pretty proficient at the “musician” part.
It’s the “entrepreneur” in you that’s lacking.
Since you need a healthy dose of both to succeed I’m going to get you started with the fundamentals of musicpreneurship and putting yourself out there.
You see, online marketing is a HUGE subject. It makes me kind of nervous just writing it down.
And it also gets a lot of flak for being shady and scammy. Believe me, there are a lot of shitty scammers out there selling you the next “Make It Big in a Weekend” Scheme but guess what?
They don’t work.
Marketing, and music marketing in particular, is a long game.
It’s a marathon, not a sprint.
It’s about endurance, not speed.
I know that makes you anxious because you were hoping you could take a shortcut somewhere but I’m sorry to tell you:
There aren’t any shortcuts.
But don’t leave yet! You can still be more efficient about setting your music up for success. You just need to know what to focus on.
Enter the 80/20 Rule
I apologize if you’ve heard about this before but it bears repeating:
The 80/20 rule dictates that 80% of the results come from 20% of the efforts
But which 20% I hear you gasp!?!
Not to worry, I’ll tell you.
It all lies in the foundation. It lies in the most important parts of your music marketing machine. The place you send booking agents and fans to interact with you and listen to your music.
Remember how I told you it’s a marathon?
Well, you have to start the marathon at the beginning, which is exactly where we’ll be starting your music promotion efforts.
Your website is the starting line. It’s where you concentrate your efforts and control your brand and musical image.
If you’ve read the Resource Guide you got when you signed up you already know what kind of website I recommend setting up if you just need something simple and easy.
Let’s take it a bit further though.
The Most Important Parts of Your Website
The great thing about the 80/20 rule is that you can drill it down even further.
Forget expensive designs, cool logos, 50 blogs posts about your music and everything else that you think you need.
You only need three things:
- A good (not even great) homepage with all the relevant information a visitor might need
- An about/bio page
- A contact page
That’s it! You could add a blog if you want to but if you don’t have anything to say then don’t bother.
This is your digital business card. It serves one purpose and answers the most important question:
What is my music and band about?
Let’s take an example from a fellow $1,000 Musician subscriber who does this really well, Marc Gallagher.
He has an acoustic cover band called The Maple Clouds that have a very simple, to the point website.
In five pages he tells you everything you need to know. His website has:
- A simple homepage with an image of the group and a description of the music
- A short but engaging bio
- A music page with music examples
- A gig calendar for fans to see them next
- A contact page
Simple and streamlined with everything easy to access. You wouldn’t even need to get so fancy because you might not need the calendar page and you could consolidate the music page with the home page.
If you’ve felt overwhelmed with starting your online presence you can take a deep breath now and calm down.
It’s not as hard as it has to be. In fact, if you drill things down to just the MOST IMPORTANT things it’s actually surprising how little you need to do.
You just need to find the starting point and go from there. Keep it simple to start, you can always get fancy later.
Your website is your initial starting point in your music marketing marathon.
It’s the 10% that makes up the 20% of your efforts.
What’s the other 10%?
I’m glad you asked. We’ll talk about all that tomorrow.