Here’s a list of some social media sites somebody’s probably told you to be on:
Are you tired yet?
Personally…I’m getting pretty tired.
The list goes on an on. That’s 19 social networks and I probably missed a bunch, but that’s not the point.
The point is, if you’re everywhere you won’t have time to be anywhere.
Just imagine how long it’ll take you just to create an account for each of these social networks. Time that’s so much better spent doing more productive music marketing activities.
David Leddick’s book “I’m Not for Everyone, and Neither are You” can be used as an example to explain why you shouldn’t be everywhere. His premise is that you should live on your terms and do what you think is best. You won’t ever be able to please everyone so why even bother?
So instead of being everywhere and pleasing nobody you should pick a social network that you know you can dedicate yourself to. Be really good at one social network and simply IGNORE the rest!
Take exercise as another example. Do you know what the best exercise routine is to lose weight?
I do! I totally know the secret to this question and I’m HAPPY to share it with you.
Answer: It’s the exercise you like doing!
Sucks as an answer doesn’t it? But you still know it’s true.
I know you already know there aren’t any shortcuts but there are ways to make the time you have available more efficient. The first part is to get rid of all the noise.
Which one should you choose?
Well it depends on which one you’re currently on.
- Are you already on multiple social networks? If so, which one do you like posting on the most? Which one gets the most engagement or has the most followers? You should probably stick to that one. If you have 2 followers on Twitter but 100 Facebook fans and you always use Facebook to post about your shows and music it’s obvious to keep going where you already have something good going on.
- Have you yet to start an account anywhere? If so, think about which social network you like using the most personally. Think of the reasons why. You’ll be using it a lot for your music marketing and social engagement purposes so I would recommend that you actually like using the interface.
I’d hate to give you suggestions of any one social network you need to be on (other than Reverbnation but that’s really for a different purpose). However, I can tell you why I chose the two social networks we do use pretty heavily.
- Facebook – I like Facebook for both my music and business projects (as well as just connecting with friends). I like the engagement aspect of it and being able to share your band’s stuff to your own wall for added exposure. I also like Facebook events to promote any music events we have, whether they are new releases or upcoming concerts.
- Instagram – I like taking pictures of us doing what we do best: creating and performing music. We take pictures of us in the studio, during rehearsal, and at live shows so there’s always something to snap a picture of to show us being an active band.
Regular posting on social media is important to keep your fans engaged because they will not go looking up your profile.
They will probably only see it when they scroll past your latest update on your feed. In addition, Instagram allows you to cross-post your pictures to Facebook, saving us some valuable time.
Sure, you can also cross-post on Twitter so why aren’t we there too? Technically we are, but we don’t really maintain it in any way because we like keeping our engagements focused on Facebook and Instagram. They work well together and adding a third social network would be an inefficient hassle that’s not worth the time (in my “humble” opinion).
I’m not saying Twitter isn’t worth it. I like Twitter a lot and I have a pretty active Twitter presence for my Audio Issues account.
However, for the band I think less is more and focusing on being very present in one or two places is much more effective than being scattered across the social media spectrum.
So, it doesn’t really matter which one you choose as long as you like hanging out there. Of course, we’ll assume there are enough music-minded people on the social network of your choosing as well. Don’t try to use your ESPN Fantasy Football account to tell people about your next big hit.
It’s not really about picking the right social network. It’s about choosing the right social network that works for you. It’s the one you like using that doesn’t take up too much of your time. Spend the extra time working on new songs and recordings, hitting up venues for gigs or network with other local bands.
Don’t try to be everywhere because it will get you nowhere in the long run. You should always focus on setting up your own website to act as your marketing hub to begin with.
Introducing Musicpreneurship 101
In the last few emails we’ve talked a lot about the theory behind setting up your online music presence. Chances are you might need some help with the technical aspect of it all.
That’s why I’ve created something brand new and exciting.
It’s called Musicpreneurship 101 and it’s designed to help you kickstart your music marketing online.
In Musicpreneurship I show you my exact methods I’ve used to create a web presence for myself and my band. These methods have helped me get regular gigs and a steadily growing income.
These methods have allowed me to create relationships in the music scene that have given me incredible opportunities to completely dedicate myself to working only on music related projects.
Using these marketing and business principles you’ll learn how to start making an impact with your music, land more gigs and create a marketing machine that helps you bring your music to new fans and booking agents.
The course starts March 1st but you can get an 50% off early-bird discount if you order today. Registration closes on Sunday night and the discount goes away then as well.
So if you want to take advantage of this limited time offer you need to act fast.