Musicpreneurship 101 – How to Take Charge of Your Online Marketing and Set Your Music Up for Success

Let's Lay the Foundation to Grow Your Online Music Presence

  • Do you feel invisible to potential fans and booking agents?
  • Are you confused with what strategies you should use to start marketing your music effectively?
  • Is your social media presence and new fan engagement leading nowhere, despite having fans and regular gigs?

If you answered yes to any of the questions above, don't worry, you're not alone.

Question about music

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Hi, I'm Björgvin, your fellow musicpreneur. I'm here to help you solve those problems.

Being a musician is hard enough as it is, and now you ALSO need to learn about marketing!?

It used to be that you could rely on the marketing departments in the record labels to do all those things for you. You would only have to focus on what you thought was most important: the music itself.

You've worked hard on your songs. You might even have spent considerable money getting them recorded in a real studio. Needless to say, you have something to show the world and you want people to pay attention!

But where should you start your marketing? If you think you should just yell from the top of your Facebook page then guess what? Nobody's gonna hear you. Facebook won't let you engage with your entire fanbase unless you pay them and you're already paying off the credit card balance from the recording session.

Even if you've released your CD on Spotify and iTunes you have no way of talking to your fans directly. You want to hear what they have to say and bask in all the glorious feedback your die-hard fans will give you right?

The truth is: You can't rely on other people to market your music. You have to take care of that yourself.

What that means is that you need to turn off your music juices for a minute and put on your marketing hat.

But hey, don't worry. You won't turn into a lame sell-out. What I'm talking about is knowing how you can become a Rockstar Musicpreneur that markets your music like a pro without sacrificing ANY of your credibility.

You should be glad. At least you don't have to market something mind numbingly boring like toilet paper. This your music we're talking about! It's exciting!

Having a fundamental knowledge of what marketing is all about will help your music career in the long run. You'll know how to position your music to the right fans and you'll save booking agents time and effort so they know exactly what you're about immediately. 

Let Me Give You an Example...

Just so you know how invisible marketing can be, let me tell you a quick story using the 4 P's of marketing:

In Case You're Not a Nerd Like Me...The 4 P's of Marketing are:

  • Place
  • Product
  • Promotion
  • Price

Now, take a second to remember the last time you wanted to buy something.

Let's say you wanted to buy a new guitar but you weren't sure which one to get. Here's where the invisible 4 P's of marketing from the guitar companies come into play.

You need a new guitar so you start looking for one. In order for any guitar company to get your business they need to have a Place to sell you something. That's the first P they've taken care of. Even if Fender sells you their guitar through Amazon they've still thought about where they can offer their guitars to a potential customer (you).

Next up, they need to offer you a Product you actually want. If you're a heavy metal guitar player you might not actually want a Fender but a Schecter or a Jackson guitar instead. If that's the case, Fender might lose your business because Jackson has positioned their products to appeal to the metal guitar players.​ 

The third P, Promotion, plays a big role in influencing your decision as well. Maybe you saw an ad from Gibson on the internet advertising your dream Les Paul guitar? You've been meaning to upgrade your guitar sound for a while so this might be the perfect opportunity right? Boom! Gibson takes the prize and you order a brand new Sunburst Gibson Les Paul, perfectly suited for the Led Zeppelin cover band you're about to start.

Finally, we come to Price. Price is a HUGE influence on behavior because not everybody can afford the same things. Maybe you can't swing that Gibson Les Paul so you settle for the less expensive (but just as cool looking!) Epiphone Les Paul. ​

What does that have to do with music marketing?

Good question! Let me tell you how it all applies to your marketing efforts when you're promoting your band, getting yourself out there and reaching more fans.

Product: Your music is your product. It is what the fans are consuming when they buy your music. To booking agents, the product is your live show or style fit with their venue or other bands.

Promotion: Your music doesn't interest everyone. You need to promote to the right audience. The metalhead won't care about your folk music and the Rock Venue won't book it either. 

Price: How you price your music and your services is extremely important. Knowing what to charge for shows, CDs and merchandise is invaluable to making the most money with your music.

But the Most Important Thing is Place

  • Where do people find your music? 
    If you don't have somewhere to set up shop, you're not in business.
  • Where do you send promoters when you're asking for gigs?
    If they don't have anywhere to listen to your music you won't land that next gig. Trust me. Sending mp3s over email is amateurish. It'll guarantee you the cold shoulder.
  • Where do fans get ahold of you and keep in contact with you?
    The thing about fans want to keep them! Having a dedicated place of operations is incredibly effective when it comes to interacting with your fans.

If you don't have a good answer to all those questions then read on, we're about to get to the good stuff...

Now think back to the story above, if those guitar companies didn't have a Place, the rest wouldn't matter

That's where your music marketing efforts need to start. Having a solid place of operations at the center of everything is the #1 thing to do when you're starting to market your music.

Having a place is the first step towards laying the foundation for all of your other marketing efforts.

You need somewhere you can broadcast your musical message from, a hub that connects with all your marketing.

You want complete control of what your musical message is about. You don't want to give it up just because your favorite social network changed its programming. 

But you also don't need to keep it complicated. To build your own website for instance, you only need to know 20% about building one to get 80% of the results from using them.

In fact, it's not the technology behind websites that make them effective. It's the marketing that you use on the pages that really matter. It's the way you market yourself on your website that convinces them to become your fan or customer.

You website could be butt ugly while still being effective. Luckily, we'll try to make your marketing both powerful and pretty.

So if you've ever been confused about the technical aspects of setting up an effective band website...or struggled with figuring out how you should promote yourself online, or how to make it easy for booking agents to book your band for the next show or grow your fan base, look no further.

Introducing: Musicpreneurship 101

Your Path to Online Promotion

If you've been needing help with music marketing and promotion and don't know where to start, Musicpreneurship 101 will show you the way.

This is your no-nonsense guide on using the web to promote your music using solid business principles.​

Whether you need help setting up the technical side of a simple website, cheat sheet scripts that tell you the best ways to promote yourself to new potential fans, or what to write to sell your music and/services for maximum effectiveness, I've got you covered.

  1. Step by Step Training: In the videos I'll show you both the theory and the practical applications of exactly get a base of operations for your music. Even if you're not technically savvy you won't need to worry.
  2.  Word by Word Scripts: Don't know how to describe your music or what to say on your About Page? Use these simple scripts to easily create solid descriptions that sells your musical image while still staying original.
  3. Worksheets & Checklists: There's no need to worry about whether you forgot a crucial marketing component. These checklists and worksheets will keep you on track the whole way through.

What Do You Learn?

John Doe UI/UX Designer

Part 1 - Online Marketing Fundamentals

  • The importance of a consistent brand image to effectively market your music to find the exact fans you want
  • Using my simple step by step process you will confidently build your own website even if you don't know anything about web development
  • Why you need one place (and one place only!) to send both booking agents and fans alike. 
  • Why you should have absolute control over your musical image and the importance of not relying on other sites to do it for you
  • The only two things you should pay for when setting up your online presence (This will cost you less than what you'll make at your next gig)
  • The only necessary ingredients to an effective band page that's both simple and professional
  • How to find and install a pre-designed website that only requires a few tweaks to get ready, saving you time to focus on your music and avoiding the headaches of needing it professionally designed
  • The only four pages your website needs (and exactly what to put on them)
  • Setting up your analytics to see where your audience is coming from (this is incredibly helpful if you're going on tour and are wondering where your fans are)
  • The most important plug-ins for your website to capture more fans and increase your traffic
  • The simplest way to add your streaming music, your gig calendar and email list to your homepage, without needing any technical knowledge

After this module you should have your digital music business card ready to rock. You'll know exactly how to market your music through your website to get more gigs and engage with your fans.

Part 2 - Social Media Marketing Fundamentals

  • How to use social media to reinforce your online marketing efforts
  • The most important social media site to be on (it's not Facebook, Twitter or Instagram...)
  • Which social media sites to use if you're looking to expand your social media efforts 
  • The pros and cons of the most popular social media sites online and tips on how to use them effectively
  • The importance of efficiency to save both time and effort when you're marketing your music
  • How to create your big picture strategy for both your social media AND website marketing

After this module you'll leverage both your band's website and social media to gain more fans and get your music out there in new and creative ways.

John Doe UI/UX Designer
John Doe UI/UX Designer

Worksheets and Checklists

To keep you on track you'll also receive worksheets to help you create content for both your website and social media sites.

  • Word by word scripts to help you create the perfect description of your music
  • A detailed description of what to include in your about page
  • A special checklist to refer to while you're creating your own marketing hub to keep you focused and on track
  • An important Home Page checklist to make the most out of every visit by a potential fan or booking agent

Special Bonus: Online Marketing for Home Studio Producers

John Doe UI/UX Designer

The Path to Online Presence for Home Studios

Don't think that just because you don't have a band that you won't learn anything from the core training above. These are the fundamentals of online marketing that apply to any business, whether you're a musician, home studio or performer. Along with the modules above that'll teach you all the fundamentals you'll need to set up your online presence I've also included specific things you should include if you're a home studio producer working with other bands locally or remotely.

  • How to structure your home page to showcase your production work, mixes or recordings to get more work
  • How to use the fundamentals of marketing whether you're marketing your music as a musician or your sound as an engineer.
  • What you should include on the all important Services Page to get more paying clients
  • How to use social media to reach out and sell your services to interested bands
  • Checklists on the necessary software needed to accept payment, handle files or manage client relationships

If you're just starting out your home studio these tools will help you get up and running quickly and if you're already working in the industry these tools are designed to help you streamline your process and make you work more efficiently.

Plus Package: Email Marketing for Musicpreneurs

Email Marketing is the #1 Way to Maintain Relationships with Fans and Customers

Included in the Plus Package is a special third module on email marketing teaching you the fundamentals of setting up your email software and sample scripts to write your first email campaign.

  • How to optimize your website to get the most amount of signups to your email list. The more subscribers you have, the more potential income you will make
  • How to create incentives to create more subscribers from your cold traffic
  • How to create value by solving your customers problems while still not losing any business
  • A step by step blueprint to creating your first email campaign to sell your services, your music or your products

This is a "music" version of the Email Marketing for Entrepreneurs presentation I've taught to up and coming entrepreneurs at the Thryve Scaleup business incubator as well as the 10West conference. The principles are the same but you'll see how you can use them with specific music related businesses like bands and/or home studios.

John Doe UI/UX Designer

Björgvin Benediktsson

About the Author

Hi, I'm Björgvin Benediktsson, musician, audio engineer, educator and entrepreneur. Put those all together and you get a musicpreneur, someone whose sole passion is creating cool projects in the music industry that people can learn from to make an impact with their own music.

I've been a musician for over half of my life either on stage playing music and since 2008 I've been running various business ventures in the music industry. I have a degree in both Business Economics and Entrepreneurship so I've done all the boring marketing math so you don't have to. I believe having an entrepreneurial spirit is the most important skill you can acquire to become successful. That's why I created the $1,000 Musician and Musicpreneurship 101. ​

Knowing the fundamentals of marketing and entrepreneurship is invaluable to succeed in the music business and the sole reason I created this course. Even if you've already established yourself in the industry I think you'll find the information very valuable to strengthen your marketing and business knowledge.​

"What if I already have my own website?"

Even if you already have a website you might not be sure what to do next. You'll learn how to optimize it from a marketing standpoint so you can better sell your music, your services or your brand. It's not just about throwing up a quick website with your music, it's about turning that website into something that does the marketing for you. Set it up correctly the first time and you'll make it easier for everyone to either fall in love with your band or book you for your next show.

The Pros and Cons of Having an Online Presence

If you're still not sure why you need to set up your online presence for success in the music industry (or really any business for that matter), then let me break it down for you:

The Pros of a Presence

  • You can easily point both fans and booking agents to your own website.
  • You have 100% control of what you want to say and how you want to brand your music.
  • You can collect fans through email and directly engage them via email marketing.
  • You have your own site where you can add your own streaming music and advertise upcoming gigs.

The Cons of a Presence

  • Fans don't know where to find you and you have nothing to show booking agents.
  • Your social media site can decide to stop promoting music pages and shuts you down.
  • You have no way of engaging with your fans or selling your music directly to them.
  • You're stuck busking on a street corner because nobody's heard of you because you're still invisible online.

100% Satisfaction Guarantee

Listen, I'm not interesting in keeping your money if I didn't help you out. That's why I stand behind my courses 100%.

So if you didn't learn anything new or aren't satisfied in any way just let me know and I'll refund your money, no questions asked.

If you're not happy, I'm not happy.

P.S.:: I know you want to get your name out there and start selling your image. If you want to grow as a musicpreneur, get more gigs or reach new audiences you need to lay the groundwork towards your success. 

Musicpreneurship 101 is designed to help you do just that. Let's get started shall we?

Yes, I want to start building my online presence to reach new fans and book more shows!